What We Do

Who we work with:


We are specialists in strategic business planning, and we can assist you in creating a methodical procedure for establishing an organization's direction. The objectives and steps necessary to realize that future vision are better articulated with the aid of strategic business planning, which also provides metrics for success.

  • Understand Your Business
  • Analyze Your Strengths, Weaknesses, and Threats
  • Define Objectives and Set Goals
  • Put the Plan into Action
  • Project Modelling Microfin
  • Project Modelling Vision

The Microfinance industry relies heavily on market research and insights for decision making. Understanding market dynamics is essential when developing new products or modifying old ones. These include consumer perceptions, culture, opinions which influence financial behaviour; financial sector mapping agricultural value chain mapping and gender dynamics in finance etc. Our Research & Insight services are conducted using scientifically proven methodology including MR4MF qualitative and quantitative frameworks that analyse influences and motivation in consumer financial behaviour.

Our services include:

  • Consumer Satisfaction Surveys
  • Monitoring and Evaluation
  • Behavioral Research
  • Industry Research
  • Impact analysis

The need to develop increasingly flexible and responsive financial products is among the greatest challenges facing the Microfinance industry. Our focus is client centric to ensure that products meet the clients’ needs and yield maximum impact. We refer to proven product development processes interacting with clients throughout the process. We conduct research in local markets to deliver end to end microfinance products on behalf of our clients. Our product development processes ensure that the supply and demand sides of products are closely matched.

Our services include:

  • Product Monitoring and Evaluation
  • Market segmentation
  • Concept Development
  • Costing and Pricing
  • Product launches
  • Prototype testing
  • Market Research

As with all services industries, Human Capital Development through Training and Skills Development is the backbone of the Financial Inclusion Industry. The MSA key team boasts of International Accreditation from the ILO’s International Training Centre, (ITCILO). The founder is an associate of Microfinance Opportunities (MFO). Using adult learning and experiential learning principles, our team of trainers are internationally recognised and have proven their capacity to transfer knowledge and skills to their audiences resulting in behaviour change. Each training event focuses on impacting life after the training event and is often tailored to include after course follow up, mentorship and coaching. MSA training covers a wide spectrum of management courses that are internationally recognised including:

  • ITCLO Making Microfinance Work I : Managing for Improved Performance
  • ITCLO Making Microfinance Work II : Managing Product Diversification
  • Management and Staff Training
  • Leadership Development
  • Training of trainers
  • Financial Analysis

The MSA Core Team has extensive experience in creating greenfield operations and turning around ailing programs especially in Sub-Saharan Africa. We facilitate development, innovation, business process design and strengthen Microfinance institutions enabling them to serve the increasingly diverse needs of low-income households and small & medium enterprises. Our Institutional development services are built over 3 decades of experience in the Industry and application of proven management methods.

Our institutional development services include:

  • Business Planning with Microfins
  • Strategy Development
  • Company Turnaround
  • Credit Methodologies
  • Risk Management
  • Process Mapping
  • Governance

The goal of digital financial inclusion is to provide a range of formal financial services that are responsibly delivered at a cost that is affordable for customers and sustainable for providers to populations that are currently underserved and financially excluded. MSA capacitates Financial Service Providers (FSP) to automate numerous tasks, make a lot of data-driven decisions, and offer more customized services to their clients.

  • Establishing the supply-side (“access”) and demand-side (“usage”) aspects of financial inclusion through concrete research.
  • Transforming traditional approaches and enable them through technology (“digital”).

Financial Inclusion interventions reduce poverty and boost prosperity, but they can only be effective if they are administered to a ready market. Our Market Access services are designed to position End Users in line to not only access financial services but to also use them effectively for maximum impact. Our services are offered to individuals, excluded groups as well as small businesses and cooperatives. This market includes Women, Youth and Smallholder Farmers and Rural Communities.

Services Include:

  • Digitalizing SMEs Business Processes
  • Strategy development
  • Financial education
  • Business planning

We offer internationally recognized courses in the field of finance, delivered by certified and competent trainers. Courses on offer are as follows;

  • Middle Managers Training – Leadership Development
  • Microfinance methodologies and Delinquency management
  • Financial Education for Workers in Africa
  • Planning for Retirement
  • LO training in Lending methodologies,
  • Cash flow-based Lending
  • Making Microfinance Work (MMWI) Managing for Improved Performance
  • Making Microfinance Work (MMWII) Managing Product Diversification
  • Financial Analysis for MFI managers (offered at Boulder as well)